Business Performance

How to Read Companies’ Success Stories

Leave a Comment / Business / By Wilfred Sleeman

As I argued before (read this blog post on the halo effect), we like simple stories that account for a company’s success or failure. These stories are almost always delusional. So, what should you keep in mind when you pick up the latest best-selling business book written by a famous CEO or management thinker? The …

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Successful Business and the Halo Effect

Business / By Wilfred Sleeman

Being influenced in my thinking on business strategy and execution mostly by the work of Igor Ansoff (see Implanting Strategic Management), I have always wondered why business books like In Search of Excellence and Good to Great had such huge success. Ansoff stressed that business performance is highly dependent on the specific environment your business finds itself in …

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How to Read Companies’ Success Stories

Successful Business and the Halo Effect

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